Launching January 2017

  • Are Your Commercial/Medical Teams Activating HCPs?

    As the healthcare industry scrambles for innovative strategies to drive greater engagement, physicians look for patient outcomes and tailored support. This whitepaper outlines the new reality of physician engagement and provides an approach that invites greater participation with a more contemporary strategy.

    • An in-depth analysis of physician satisfaction with industry communication tactics

    • To close the biggest gap in today‚Äôs approach to healthcare communications

    • Physicians' opinion about healthcare sales reps

    • Expectations of physicians from the industry

    • Tactics that increase time with physicians

    • The role of outside resources in shaping physician behavior

    • Preferences of physicians on communication and content

    • A new approach to physician engagement called "Activating HCPs"

    • Four ways you can Activate HCPs today!