HCPs are unengaged with industry sales reps – they find the content overly promotional, they’re frustrated with increasing communication frequency with no relevance to their needs, they believe that content never improves over time, and they feel that the industry and sales reps provide no real value.
HCPs need a sales approach that acknowledges the escalating complexity of treatments by becoming a partner in care delivery and satisfying the desire for tailored solutions and patient outcomes.
HCPs will afford their limited availability to sales reps who provide micro-marketed value that eases HCP workloads and invites participation – we call it HCP Activation!
HCP customers need digital and on-demand communications that support them in the context of increasing complexities in medicine, reimbursement, and cost management.
But software (SaaS) platforms are dominated by the lead generation and nurturing priorities of sales force automation (SFA), customer tracking (CRM), and marketing automation (MA).
With only limited enablement for new rep roles and new channels of communications, utilization by reps and responsiveness by HCPs are both declining.
Let’s Activate HCPs Together!